About Us

ViTA is a distributor of fresh Italian fruit and vegetables for the private sector and offices in London.


Vita project started once Roberta came to London 5 years ago.

Coming from Rieti, a small city in Lazio region, she was used to eat fruit and veg cultivated from her parents or from the local farms. Once landed in London, she wanted to regain those flavors. In 2016 she started to select the best fresh products from Italy to deliver them straight to the door of the Londoners every week.

We believe in good and healthy food so we are constantly selecting farms from all round the Italian regions. 

We really care about the freshness, we receive the products from Italy twice per week to offer every day the best fresh products to our customers.



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