About Us

ViTA, based in New Covent Garden Market, is a distributor of fresh Italian fruit and vegetables for the private sector and offices in London.

Roberta is the creator of ViTA project.
With The aim to Delivery the best quality of Italian products straight to your door, we select every week fresh seasonal products from the Italian farmers so you can eat weekly the Italian excellences.

We are also expanding our range of dry products to give you a unique Italian experience!


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