About Us

ViTA is a distributor of fresh Italian fruit and vegetables for the private sector and offices in London.

When I moved to London, I was missing the freshness of the Italian fruit and veg I used to find at my local market in Rieti so much, that I decided to start an online shop myself. A bit crazy, isn’t it?

In my shop, you can find the true taste of the most delicious fruit and vegetable you can find in Italy, without moving from home. Me and my colleagues, deliver hundreds of fresh Italian produce every week to both the Italian community in Uk and to all the wonderful people that want to try the true taste of Italy in their homes.

I believe in good and healthy food so we are constantly selecting farms from all around the Italian regions. I also pay particular attention to products which must be fresh and spot-on every time, that’s why I receive my products from Italy twice per week to offer every day the best fresh products to my customers.

Not only for private customers, we also offer a bespoke service for companies that need to organise events and celebrations.